Before building your store it's very important to determine what you're going to be selling.

Many people over complicate this process but the reality is.. it's not that difficult.

By taking a little bit of time to study the market you will easily be able to find trending products & niches.

It can be as simple as logging on to your FB feed and scrolling in search of ads.

Thanks to the massive amount of resources available to us, market research has become easier than ever before.

Most people when starting out spend too much time searching for this "magical" million dollar niche or product.

When in reality, the products are often right in front of your face. 

Competition is a great thing.. if other people are selling a product, this is a great indicator that there is a solid audience to promote to.

Find what's already working and improve upon it.

Large companies in your niche have already researched and spent millions of dollars on marketing and advertising. They already know what works. There is no need for you to reinvent the wheel.

All you need to do is a follow a proven model, work hard consistently, recognize failures and learn from them.

The goal for today is for you to fully understand this model and put it in to action.

The first place to start is finding your product or niche that you want to focus on.

Here are some beginner friendly strategies for finding winning products and niches.

The goal when doing research is to look for products and niches that have either:

Often times seeing an ad going viral (Getting lots of views, comments, shares) is an amazing indicator that the market is interested in this product.

You will also be able to spot many stores that you can spy on!

Determining sales data is easy and can be done 2 ways:

1) Go to Amazon Best Sellers or Movers & Shakers these will both show you the products that are rising in popularity on amazon and can give you some great insight to what's hot right now.

2) Use the free tool Unicorn Smasher this allows you to scan Amazon's data and see real sales figures on products.. pretty useful!

Get all the work done for you.. receive a ready to use product for your online store every single day.

Including a pre-made product page, video ad for testing, and FB targeting suggestions.

to get an idea of what's working in the market right now and can get design inspirations for your store!

This is great but it brings one minor issue.. how can you possibly decide which products are worth launching on a store?

One of the biggest factors that drives sales is the marketing of your store and successful stores know to select products that they know can be marketed.

A: Car Phone Charger

B: Solar Powered Charging Case

If you said B then you guessed correctly.. here's why.

The second product has a few factors that make it more marketable and they are just what we look for when deciding if a product is worth bringing to our store.

Use that color palette in your store to create a consistent brand and theme.

Facebook Ads work to help your business reach 2 Billion Facebook users worldwide based on their location, age, gender, interests and more. 

To advertise properly on Facebook, you will have to create a Facebook Business account where you will be able to create all your campaigns, keep track of your audiences, create targeting, and create so many other necessary parameters.

Next, you will need to learn how to create campaigns the right way.

Influencers are online personalities and celebrities that will help you promote your products for a fee or in trade.

Instagram is hands down the best place to contact and work with these people.

Influencers typically have a really large number of followers and the way it usually works is they will post a picture of themselves using your product and tell their followers how great it is for a fixed cost.

The post will have a direct link to your product and voila, sales start pouring in...

Your goal is to find an influencer not too large, with the proper targeted audience for your product or brand.

These will be the best types of accounts to work with since they won't charge too much money for a post and it can bring a massive amount of traffic to your store.

You can find these easiest by using hashtags for your niche or type of product. (Ex. #fitness, #yoga, etc.)

To get a post from an influencer, it's highly recommended to build up your instagram page first for your store by posting a couple images and liking/following other pages in your niche.. this way the influencer will take your offer seriously.

Getting the influencer to post your product just requires going back and forth in the DMs and coming to terms on an offer.. sometimes you don't even need to pay you can just send a free product!

Try to including a high quality photo or video of your product when they post and make sure your website is fully optimized.

When it comes to making marketing work for your store it really requires hard work & discipline.

Having said that.. if you have a proper strategy you can get a head start on your competition.

With everything you just learned you'll be more than equipped with what you need to get started but don't expect a home-run on your first at-bat.

You will need to implement this strategy, face a little bit of failure, learn from it and keep improving.

There is nothing stopping you from seeing success with paid advertising it is the driving factor of many of the new millionaires of today, it's up to you to devote the proper time to master it.

It's extremely beginner friendly, and will guide you step by step to getting your first sales and includes advanced tactics for scaling.